Alessandro Allara

Childhood

In 1988-1994 he studied at Liceo Lingustico Internazionale.

In 1996-2006 he studied at Università Cattolica del Sacro Cuore.

In 2007 he studied at IES Europe - Institute for Economic Studies

Career

Alessandro Allara is an expert in iGaming, digital and e-commerce with over 20 years of experience in the regulated betting and gambling markets.

• 2000-August 2002. - Commercial Director at Sesterzi Srl (Pianeta Scommesse)
• 2002-March 2004. - Head of Trading at Sesterzi Spa
• 2002-December 2006. - President at Sport Equipe
• 2004-September 2005. - Head of Sportsbook at Totosì
• 2005-December 2006. - Marketing Director at Totosì
• 2005-December 2007. - President at Legakart
• 2006-May 2008. - Senior Marketing Consultant at Sparkling Volley
• 2007-June 2008. - Head of E-Gaming (Italy) at Ladbrokes
• 2008-May 2010. - Head of Sportsbook at bwin
• 2010-December 2011. - Head of Sportsbook (Italy) at bwin
• 2011-June 2012. - Brand & Operations Director, Italy at PADDYPOWER
• 2012-October 2014. - Direttore della comunicazione, Italia at PADDYPOWER
• 2015-March 2020. - Sportsbook and Digital Director at SNAI S.p.A
• 2020-present - Managing Director Online at GoldBet
• 2020-present - Managing Director Digital at Lottomatica

Lottomatica Digital is the largest Italian operator in the public gaming sector and one of the most important players in Europe.
Lottomatica is part of the International Game Technology (IGT) group, which operates in more than 100 countries in the field of technology, products and services for gaming and betting.

Founded in 1990 as a consortium and then as a limited liability company, Lottomatica introduced innovative methods in the Italian gaming sector, automating it to become the leader of the Italian gaming industry, managing and offering instant win and delayed win.

Lottomatica acts as exclusive agent in games such as Annuities (Scratch), slot machines (Newslot), video lotteries, sports betting (soccer pool betting, adders and fixed odds betting with the Better and Totosì trademarks), interactive games (such as Bingo, Poker, Casino), and as non-exclusive agent in games such as sports betting, online games and slot machines.