Table of contents

Childhood

In 1996-1998 he attended Lord Fairfax Community College, earning an Associate of Arts and Sciences degree in Liberal Arts.

In 1998-2001 he attended James Madison University, earning a Bachelor's of Fine Arts degree in Studio Art / Graphic Design.

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Career

Giovanni Taliaferro is a seasoned design director with extensive experience in the hospitality industry. A strong art and design professional with a Bachelor of Fine Arts degree with a specialization in Studio Art/Graphic Design from James Madison University.

Giovanni Taliaferro is responsible for researching, evaluating and selecting memorabilia for all Hard Rock branded establishments.

  • 2001-August 2002. - Graphic Designer at HLI
  • 2002-2014 - Memorabilia Designer at Hard Rock International
  • 2014-January 2018. - Design Manager - Memorabilia at Hard Rock International
  • 2018-present - Director of Memorabilia Design at Hard Rock International
Hard Rock International (HRI) is one of the most globally recognized companies with establishments in 68 countries spanning 239 locations, including owned or managed hotels, casinos, rock stores, concert venues and cafes.

HRI also launched the Hard Rock Digital joint venture in 2020: an online bookmaker, a retail bookmaker and an online gaming platform.
Starting with Eric Clapton's guitar, Hard Rock owns the largest and most valuable collection of authentic music memorabilia in the world, with more than 86,000 pieces on display in its offices around the world.

In 2021, Hard Rock International was honored as a Top Employer in Travel & Leisure, Gaming & Entertainment by Forbes and recognized as a Best Managed Company in the U.S. by Deloitte Private and The Wall Street Journal.

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