Lee Asher
Childhood
Lee Asher's connection to the world of illusion began early. Growing up in Fort Lauderdale, Florida, he was the elder of two children. His father, Mark Horowitz, while managing an optometric practice, harbored a secret passion: semi-professional magic. Horowitz had learned his craft from legendary New York magicians Al Flosso and Lou Tannen, instilling in his young son an early fascination with sleight of hand and the art of deception. This familial influence laid the groundwork for Asher's future endeavors.
Career
Asher's professional journey started not in the smoky backrooms of casinos but in the captivating world of magic. He recognized his calling early on, securing his initial gigs wherever he could find them. However, his true passion lay in the creation of magic itself. By the age of 15, he had already invented a significant technique known as 'The Asher Twist,' a testament to his innovative mind.
His talent was quickly recognized. He earned the prestigious title of Junior Close-up Champion at the International Brotherhood of Magicians twice, in 1991 and 1992. His dedication and skill led him to work at the Magic Mansion and, crucially, at Caesars Magical Empire in Caesars Palace from 1996 to 1997. Under the intriguing character name "Cardius Sharkus," Asher performed card magic alongside some of the biggest names in the industry, including Earl Nelson, Jeff McBride, and Michael Ammar. This experience, particularly observing master magician Michael Skinner in Las Vegas casinos, profoundly influenced his approach to card manipulation.
While deeply immersed in the performance aspect of magic, Asher's expertise with playing cards extended beyond their use in tricks. He developed a reputation as an expert in playing cards, becoming a highly regarded collector. This passion culminated in his becoming the youngest-ever president of 52 Plus Joker, the esteemed American Playing Card Collectors Club, in 2016. He actively contributes to their magazine, Card Culture, further solidifying his status as a leading voice in the world of playing card enthusiasts.
Asher's influence on the playing card world increased with his deep appreciation for Jerry's Nugget playing cards. He is widely credited with popularizing the original decks, recognizing their unique handling and quality. In 2019, he spearheaded a highly successful Kickstarter project to recreate these iconic cards, raising nearly half a million dollars with the support of over 4,000 backers. He was also involved in the crowdfunding of the Conjuror Community deck, another successful project highlighting his ability to connect with and mobilize the playing card community.
Beyond collecting and popularizing decks, Asher has also served as a magic consultant for professional magicians like Greg Frewin, demonstrating his deep understanding of the practical application of card manipulation. He has lectured on magic globally, appeared on television, and contributed extensively to magic industry publications.
Personal life
Information regarding Lee Asher's personal life beyond his professional achievements is not readily available in the provided data.
Revenue
Specific details about Lee Asher's personal revenue are not provided in the given information. His income streams likely derive from performances, lectures, consulting work, the sales of his published works (books, DVDs, PDFs), and potentially his involvement with the Jerry's Nugget and Conjuror Community playing card projects.
Interesting facts
- He invented 'The Asher Twist' at the young age of 15.
- He performed magic under the name "Cardius Sharkus" at Caesars Palace.
- He is the youngest person to become President of 52 Plus Joker.
- He successfully spearheaded the recreation of the highly sought-after Jerry's Nugget playing cards through crowdfunding.
- He graduated with honors from the University of Nevada, Las Vegas, with a degree in Hospitality, emphasizing Casino Administration.
Legacy
Lee Asher's legacy extends beyond the realm of magic performance. He is a significant figure in the world of playing card collecting and appreciation. His work with 52 Plus Joker has helped to elevate the hobby and connect collectors worldwide. His passion for and successful revival of Jerry's Nugget playing cards have cemented his place as a key influencer in the playing card industry. He has bridged the gap between the practical use of cards in magic and their value as collectible items, leaving a lasting impact on both communities. His numerous publications and lectures have also educated and inspired countless magicians and card enthusiasts.
Frequently asked Questions
Based on the provided information, Lee Asher is not a professional gambler. His expertise and career focus are primarily in close-up magic, particularly card magic, and the collecting of playing cards.
Lee Asher is known for his innovative card magic techniques, his deep knowledge and expertise as a playing card collector, and his role as the President of 52 Plus Joker, the American Playing Card Collectors Club. He is also recognized for his instrumental role in popularizing the original Jerry's Nugget playing cards and successfully leading their recreation.
Yes, Lee Asher worked at Caesars Magical Empire in Caesars Palace from 1996 to 1997, performing card magic under the character name "Cardius Sharkus." During his university years, he also frequented casinos like the Golden Nugget to observe Michael Skinner's magic.
The "Asher Twist" is a card magic technique invented by Lee Asher at the age of 15. It is considered one of his early and significant contributions to the art of card manipulation.
52 Plus Joker is the American Playing Card Collectors Club. Lee Asher became its youngest-ever president in 2016 and is actively involved in publishing its magazine, Card Culture.
