Sam Brown: Famous Gambling Personalities ✅ Encyclopedia Casinoz

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Sam Brown

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Childhood

In 2001-2004, he studied at the University of Bristol, earning a BSc in Economics and Finance.

Career

Sam Brown is a professional with over 16 years of experience in the gaming industry and 12 years of experience in profit and loss management. In his field, he is adept at just about everything from building and launching a gaming business to managing large corporate cross-functional teams. He has held senior management positions on both the operator and vendor side.

2004-May 2005. - Worldwide Graduate at Ladbrokes

2004-2006 - Casino Manager at Ladbrokes

2005-April 2006. - Casino Marketing Manager at Ladbrokes

2006-November 2007. - Gaming CRM Manager at Betfair

2007-January 2009. - Commercial Manager - Casino at Betfair

2009-January 2012. - Head of Product Marketing - Casino, Arcade and Games at Betfair

2012-March 2013. - General Manager at The Player's Lottery

2013-July 2013. - Head of Games of Chance at Betsson

2013-July 2015. - Managing Director - CasinoEuro Brands at Betsson

2015-August 2017. - Live Casino Director at NetEnt

2017-March 2019. - Chief Commercial Officer at Rolla Services Ltd

2019-present - Chief Commercial Officer at Hero Gaming

Hero Gaming was founded in 2013 by a group of passionate iGaming professionals with extensive industry experience. It is an online game developer offering virtual casino games and gambling. Hero Gaming currently has a portfolio of 3000 slots titles provided by 111 different gaming studios, with 100 new games being added every month.

It's not always about new content, it's about finding what will ultimately get players over the line and into the game.

There's been a recent trend towards incredibly volatile math models, so these trends are really good, and obviously the most recent one is the ability to buy directly into the feature and directly into the bonus rounds.

The younger generation, from what we see, is not a valuable segment that we typically want. What is more important is understanding the habits of this generation and how that will affect our business in the future.

It's not always about new content, it's about finding what will ultimately get players over the line and into the game.

There's been a recent trend towards incredibly volatile math models, so these trends are really good, and obviously the most recent one is the ability to buy directly into the feature and directly into the bonus rounds.

The younger generation, from what we see, is not a valuable segment that we typically want. What is more important is understanding the habits of this generation and how that will affect our business in the future.

It's not always about new content, it's about finding what will ultimately get players over the line and into the game.

There's been a recent trend towards incredibly volatile math models, so these trends are really good, and obviously the most recent one is the ability to buy directly into the feature and directly into the bonus rounds.

The younger generation, from what we see, is not a valuable segment that we typically want. What is more important is understanding the habits of this generation and how that will affect our business in the future.

It's not always about new content, it's about finding what will ultimately get players over the line and into the game.

There's been a recent trend towards incredibly volatile math models, so these trends are really good, and obviously the most recent one is the ability to buy directly into the feature and directly into the bonus rounds.

The younger generation, from what we see, is not a valuable segment that we typically want. What is more important is understanding the habits of this generation and how that will affect our business in the future.

Alex Vasilev

Scientific editor and fact checker

Alexander, born in 1979 in Rostov, has been interested in maths and logic since childhood, dreaming of becoming an engineer. However, in the late 1990s, after discovering online casinos, he switched to studying gambling, recognising the complex mathematical systems involved. Working for a regional newspaper (from correspondent to deputy editor-in-chief), he learnt fact-checking and critical analysis - skills that later became the basis for his work on Casinoz. Alexander checks every detail, from the RTP of slots to the terms of bonuses, demanding documentary proof. Colleagues call him the ‘microscope man’ for his meticulousness in verifying data. He not only exposes inaccuracies, but also teaches players strategies, bankroll management and how to recognise unscrupulous casinos, turning gambling from a game into a science. Thousands of users trust his recommendations, knowing that behind every word is a week of testing and years of expertise.

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